Our hands-on experience includes:

Protected a global company's US license to operate during a major reputation crisis through real-time research and creative production, pioneering the use of highly targeted media mix for corporate messaging, and developing a new positioning and communications strategy post crisis which significantly improved the company's reputation.

Successfully grew favorability by relaunching a troubled brand both externally and internally with an integrated plan that introduced new messaging, emotive advertising, and a fresh new brand look and feel.

Used in-depth interviews with opinion leaders to message test a significant pivot in brand positioning; tweaked creative content and media mix accordingly and grew both awareness and favorability.

Used qualitative and quantitative research findings to develop company's first global marketing strategy and ad campaign in 20 years leading to growth in awareness and key brand attributes.

Created award-winning campaigns for two different companies leveraging a partnership with the US Olympic Committee.

Used insights from segmentation data and consumer research to create new positionings for three major sub-brands, which resulted in more distinct and impactful communications -- and sales boosts -- for each product and also grew the parent brand's overall favorability.

Developed 360 launch plan for new toy line, including Disney tie-in, resulting in market leadership.

Developed social media content during crisis situation to ensure fact-based information was available amidst a media frenzy.

Coordinated partnerships across multiple creative, reputation, and media agencies to ensure collaboration and optimize global campaign results, which led to highly successful launch and a boost in awareness.