Why Brand Insights?

For over 25 years, Kathy built brands at companies like Quaker Oats, Hunt Wesson, Comcast and bp by creating impactful marketing strategies and award-winning integrated communications campaigns. Kathy balances her intuitive understanding of consumer preferences with research and cultural context.

She has also had experience with particularly difficult marketing challenges, including leading the brand, research, advertising and social media response to the Gulf Oil Spill as well as the bp brand’s long-term reputation recovery program. 

As a consultant, Kathy has worked with small and large firms on strategy and communications. Her pragmatic, common-sense approach, collaborative style and client-side experience has helped brands to find fit-for-purpose solutions to their biggest marketing challenges. 

Marika is an accomplished brand strategist with 30 years of experience and successes.  She focuses on making brands believable – whether products, services, or corporate reputations – using a tailored blend of classic CPG marketing tenets and innovative digital tools.  She is a respected team leader known for developing cross-functional relationships and working collaboratively to deliver results.  

Marika has managed brand campaigns at Mattel, Hanes/Champion Apparel, Amoco Gasoline, and bp.  She most recently led the production and launch of bp’s first full-scope global reputation campaign in 20 years.  She has also provided brand guidance as a consultant to food companies, tech start-ups, IT strategists, and nonprofits. 

She has an acute ability to shift between detailed analytics/insights and big picture perspective, enabling companies to meet emerging challenges while maintaining the heritage that originally made them successful.